Are tween girls the profitable music demographic?
I am by no means a music industry veteran, but I’ve worked at a few music tech startups, and there is often this underlying theme from music industry insiders that tween girls are the target market. I’ve often asked why that is, or if there is any proof, and I am often met with a “well that’s just common sense” kind of answer.
It has never made logical sense to me, and all of my life experiences point in a different direction, but being a noob in the industry I just assumed I was old, and it was true.